a – How did I not know about this before?
b- This is a game changer not only for me, but for friends, family and clients!
c – I need to stock up big time because if they ever discontinue it I’ll be devastated.
These are all the things that cross my mind on a daily basis about Shisiedo’s Ibuki Softening Concentrate. After using it all summer I CANNOT imagine not using it now. The one occasion I forgot to use it, I felt the difference in my skin straight away. It felt dry, tight and uncomfortable. This is because the Ibuki range is designed to infuse and lock moisture into the skin. Skin feels super hydrated and it stays that way. Miss it out at your peril.
I’m not even sure what generic name I call it. It’s not a toner, even though it looks like one. Neither is it a serum or a moisturiser. I’d say its cross between the two, but it goes on after toner and before serum/moisturiser. At the moment, I just call it a tonic. Happy to be set straight by those in the know.
As the name says, it softens the skin, but most importantly I think, it prepares the skin for further products. So long as you apply to clean skin, it will also help the absorption of the products you put on top. The consistency is watery, the colour of rice water and on application it disappears into your skin for an all round plump and comfortable feeling.
Sometimes products make very tall claims that I just laugh off, but this is one product I’d recommend for all, even sensitive types. I can’t see it being a bad addition to anyone’s skincare routine. Products like this are very popular in the Asian skincare market and I can see it being a big hit over here too.
Seeing as I like this so much, I’ve also got SUQQU’s – Moisture Repair Essence on my list. I used it when I had a GANKIN facial and it also made my skin feel like bliss. It’s very much in the same vein – fast acting and quickly absorbed to soften skin prior to application of other products.
A point about the ingredients – lots of hi tech science ingredients mentioned all intended to intensively moisturise to a degree and make skin feel smoother. But do check in case you’re intolerant any way. It doesn’t contain any parabens, sulphates or phthalates.
Available from John Lewis and House of Fraser, £23.