Being a model is hard work. I know this not because I’ve been a model before (if only!) but because during London’s AW14 fashion week, I was the Facialist at The Model Zone and I saw first hand all the running around and frenzied energy models expend going from one catwalk to the another. Not to mention the castings in between.
For the last six years Weleda has sponsored a relaxing haven called The Model Zone which is tucked away in a central London hotel. Simply put it’s somewhere cosy models can go to ground themselves and get away from the cameras and high octane flashes on the catwalk.
Whilst there, they are free to lounge in the sitting room or catch up on some much needed sleep, have a warming shower and grab something healthy to eat. The big bowl noodles and raw food salads, juices, protein shakes and healthy deserts from Juice Baby were the favourites. Making the right food choices can be challenging when you’re always on the go, so advice was on hand from the cooking duo Hemsley & Hemsley.
Provision was also made for mind and body. We’ve all watched enough model based TV series to know that they have to be mentally strong, so Elaine Slater – life coach and psychologist- was there in case anyone needed any guidance. It’s important to remember some models are still teenagers so they are still mapping out their lives. There was also Pilates from Lomax which were great at restoring calm and focussed quiet time.
I think the treat that everyone loved most were the massages and facials. Weleda therapists (me included) dished out restoring back and shoulder massages that realigned and softened sore muscles. A lot of the models were interested in how to look after their skin properly considering the toll of wearing tons of make up and using wipes to remove as the go from show to show. For this reason facials were deep cleansing with extended facial massage to depuff, remove toxins from the skin and leave a long lasting glow. Weleda’s Head Pharmacist was around to provide advice and tips on how best to use the products. That was a lovely touch and even I learnt a thing or two.
I was really proud to be part of the team providing a holistic home from home for the the soldiers of fashion week. Weleda do both an essential and a fantastic job with The Model Zone, going the extra mile to put a smile on many a weary face. You just have to love them!